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Advertising and marketing Podcast with James Ellis

On this episode of the Duct Tape Advertising and marketing Podcast, I interview James Ellis. James. James is the director of Employer Model Labs in Chicago and is a born employer model nerd whose mission is to create 1,000,000 employer model thinkers. He’s an writer, keynote speaker, practitioner, and podcaster with intensive expertise throughout a number of industries for practically a decade.

Essential level:

Regardless of the dimensions of your online business, you should use an employer model to your benefit. With it, you would not solely be seen as a fascinating place for excellent expertise, but additionally get severe enterprise outcomes, like reducing hiring prices and shortening search instances! On this episode, James Ellis shares his ideas on what precisely an employer model means and how one can benefit from it.

Questions I ask James Ellis:

  • [1:20] What’s the employer model and why is it essential?
  • [2:29] Would you go so far as to say {that a} core advertising and marketing message that talks about what an incredible group you have got and the way nice folks prefer to work there is not actually a nasty buyer engagement message both, proper?
  • [4:46] How does somebody want to begin fascinated about creating and speaking a constructive employer model?
  • [7:38] Employer tradition and branding are the identical in some ways – would you say one is simply exterior communication?
  • [11:46] How do you measure employer model and what’s the ROI?
  • [13:39] Ought to the employer model be within the advertising and marketing division? And the way are firms struggling to marry advertising and marketing, recruiting, and branding on the whole?
  • [15:50] There are many surveys exhibiting that individuals will take quite a bit much less cash to work at a spot that focuses on creating an incredible return on funding. Would you ever use that form of argument to get the ROI and the sensible nature of it?
  • [18:50] I inform folks on a regular basis that you must have a slender give attention to who is a perfect shopper, and that implies that you must inform some those who they don’t seem to be an excellent shopper. Would you counsel to some extent that as an organization the identical concept applies?
  • [21:06] What has digital teleworking from residence achieved with this dynamic?
  • [23:19] The place can extra folks join with you and be taught extra about your work?

Extra on James Ellis:

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This episode of the Duct Tape Advertising and marketing Podcast is dropped at you by the HubSpot Podcast Community.

HubSpot Podcast Community is the audio vacation spot for enterprise professionals in search of the perfect schooling and inspiration on develop a enterprise.

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What Employer Branding Is And How To Build It For Your Business

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