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It is time for us to try the most well-liked e-mail purchasers from June to July 2022. Listed here are the month-to-month market traits based mostly on open atmosphere, cellular, webmail, desktop and extra, analyzed from greater than 1300 million openings in July 2022 with Litmus E-mail Analytics.

Earlier than we dive in, we’ve got an replace to share: we shall be reporting e-mail consumer market share in three-month increments going ahead. We are going to return in November to see the modifications that came about from August to October 2022.

Within the meantime, you possibly can go to our E-mail consumer market share web site, up to date the primary week of every month.

Two issues to bear in mind:

  • As of fall 2021, the “Apple” class contains Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privateness Safety (openings affected by Apple’s privateness). know why on this weblog put up.
  • Apple Mail Privateness Safety (MPP) hides machine knowledge, so we will not differentiate between iOS, iPadOS, or macOS. Additionally, new working methods don’t differentiate between MPP and non-MPP within the consumer agent knowledge that it passes.

Prime 10 e-mail purchasers

Apple, Gmail, and Outlook are the highest three hottest e-mail purchasers for July 2022. As for the highest 10:

Bar chart of top 10 email clients

  1. Apple: 57.4%
  2. Gmail: 29.5%
  3. Outlook: 4.2%
  4. Yahoo Mail: 3.4%
  5. Google’s Android: 1.8%
  6. Outlook.com: 0.9%
  7. Samsung Mail: 0.3%
  8. Orange.fr: 0.1%
  9. Home windows Dwell Mail: 0.08%
  10. Net.de: 0.05%

There have been no main modifications: Samsung Mail, Orange.fr, Home windows Dwell Mail and Net.de maintained the identical share as final month. The most important gamers additionally remained comparatively the identical. Apple decreased barely, from 58.3% to 57.4%, Gmail elevated barely from 28.6% to 29.5%, and Outlook fell from 4.4% to 4.2%.

Let’s take a more in-depth take a look at every Apple subcategory:

  1. Apple Mail privateness safety: 52.7%
  2. Apple Mail (macOS Mail): 2.3%
  3. Apple iPhone (iOS Mail): 2.1%
  4. Apple iPad (iPadOS Mail): 0.3%

Though Apple Mail privateness safety is the most well-liked subcategory, it continues to wax and wane. Final month, it noticed a 1% enhance, whereas this month it fell once more, from 53.2% to 52.7%. In second and third place are Apple Mail (macOS Mail) and Apple iPhone (iOS Mail), respectively, each of which decreased 0.2%.

Need extra knowledge and traits? Check out our E-mail consumer market share web site, which incorporates Apple’s MPP knowledge, earlier than and after the MPP launch.

The preferred studying environments

Let’s take a more in-depth take a look at opens by studying atmosphere:

bar chart opens by environment

  1. Apple Mail privateness safety: 52.2%
  2. Webmail: 36.0% ​
  3. Desktop: 6.5%
  4. Cell: 4.4%
  5. Others: 0.9%

After Apple Mail Privateness Safety, which owns probably the most shares at 52.2%, webmail is the most well-liked studying atmosphere at 36%, a rise of 1% from the earlier month.

After we have been first in a position to monitor MPP in October 2021, the cellular share was 30.7%climate the desk was at 14%. Over time, each studying environments have shrunk considerably; cellular now has a 4.4% share and desktop a 6.5% share. Because the MPP impacts any e-mail opened from the Apple Mail app on any machine, the decline on cellular and desktop could be attributed to MPP.

Hottest cellular openings

The preferred cellular e-mail purchasers proceed to be Apple iPhone (iOS Mail), Google Android, and Samsung Mail.

Most Popular Mobile Opens Pie Chart

  1. Apple iPhone (iOS Mail): 47.8%
  2. Google Android: 39.8%
  3. Samsung Mail: 6.1%

Though MPP has decreased the share of cellular machine opens, Apple iPhone (iOS Mail) stays the most well-liked cellular e-mail consumer with 47.8% share, though it’s persevering with to say no. in Januaryheld 72.8% of the cellular market share and final month accounted for greater than half of the cellular market share (at 52.3%).

The preferred webmail opens

The three hottest webmail purchasers are Gmail, Yahoo Mail, and Outlook.com.

pie chart on the most popular webmail opens

  1. Gmail: 86.5%
  2. Yahoo Mail: 9.9%
  3. Outlook.com: 2.5%

Not a lot has modified since we checked in final month. Even after we look again January 2022These three e-mail purchasers, and their inventory, have not seen a lot motion.

Questioning why we categorize Gmail as webmail? Learn the way Gmail opens are reported in E-mail Analytics.

The preferred desktop opens

What concerning the desktop? The preferred purchasers stay Outlook, Apple Mail (macOS Mail), and Home windows Dwell Mail, as they have been final month.

The most popular desktop opens the pie chart

  1. Outlook: 64.2%
  2. Apple Mail (macOS Mail): 34.4%
  3. Home windows Dwell Mail: 1.2%

Apple Mail (macOS Mail) continues to expertise a decline, which might be attributed to MPP. Outlook nonetheless holds the highest spot.

Opens Clear Mode vs. darkish mode

The preferred studying atmosphere for July 2022 is Mild Mode by a landslide, with a share of 74.3%.Pie chart showing light mode vs. dark mode

  1. Mild mode: 74.3%
  2. Darkish mode: 25.7%

Our darkish mode knowledge relies solely on the Apple Mail app for iOS 13, macOS 13, iOS 14, macOS 14, iPadOS 14, iOS 15, iPadOS 15, and gadgets affected by Apple Mail privateness.

What’s occurring its subscribers?

The traits mentioned on this weblog put up present a fast take a look at the most well-liked e-mail purchasers. Whereas understanding these traits may also help you strategize, it is vital to take the time to know what’s scorching with its viewers, with the intention to ship a really memorable and related subscriber expertise.

We’ll be again in November with a take a look at the e-mail consumer market share from August by way of October 2022. For month-to-month updates, head over to our E-mail consumer market share place.

The place can we get all this knowledge? Market share statistics for our e-mail purchasers are pulled from over a billion e-mail opens, collected anonymously, and aggregated with Litmus E-mail Analytics July 1-31, 2022. Highlights world traits throughout all industries and verticals. Some e-mail purchasers could be over- or under-rendering, significantly with net and cellular mail. This is because of picture blocking or picture caching, particularly with Gmail. Nonetheless curious? Extra info on how we get hold of this knowledge.

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Most Popular Email Clients in July 2022

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