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Google TV is taking one other step in its takeover of Google Play Films. The app is rolling out to iOS on Wednesday, the place it’s an in-place improve for Google Play Films & TV. As introduced in March, Play Films & TV can also be shedding its spot within the Play Retailer on Android this week, the place it was a top-level tab. There’s not a lot left of Play Films & TV or Google’s authentic ambitions for the Play model.

The Google TV app for iOS.
Enlarge / The Google TV app for iOS.


We are able to discuss concerning the new factor first: The Google TV app is out on iOS. On Android, the app is an element media retailer, half content-aggregation information. You might need seen that there are loads of streaming providers. Google TV is sort of a modern-day TV information, letting you recognize what reveals are taking part in on which apps, and that perform is making the soar to iOS. Google says iOS customers can “take your library on the go” however just for “films and reveals you might have beforehand rented or bought along with your Google account.” So it appears like the shop a part of Google TV isn’t making the minimize. If it’s important to run the Android TV or Google TV working methods in your TV, you may as well now use your iOS gadget as a distant management.

Google additionally lastly went forward with its plan to strip video purchases from the Play Retailer this week, making Google TV (properly, and YouTube, I assume) the first manner to purchase video content material from Google on Android. Google Play was initially envisioned as an all-encompassing media empire, protecting Google Play Music, Google Play Magazines/Newsstand, Google Play Films & TV, and Google Play Books, all bought contained in the Google Play Retailer. The Play Retailer ships because the default app retailer on all the world’s 3 billion Android gadgets (“Android” is a registered trademark of Google and doesn’t embrace forks). Lining Google’s extremely trafficked app retailer with a slew of media content material shops appeared (and nonetheless appears) like a stable technique.

Google cannot keep it up, although, and turned what’s left of those media shops into standalone properties. Newsstand/Magazines was shut down in favor of Google Information in 2018. Google Music was tragically shut down for YouTube Music in 2020. Play Films has been headed out the door since Google TV’s launch in 2020, and now the Play Retailer solely sells the awkward mixture of apps and books.

Play Films & TV isn’t getting as clear of a dying as different Google Play manufacturers. Opposite to its identify, Google TV additionally handles film duties on some platforms, however so does YouTube, and Play Films nonetheless exists for some platforms and nations. Google has a assist web page detailing its definitely-not-dysfunctional video app lineup, exhibiting which of its three competing manufacturers can be found on particular platforms. Telephones nonetheless apparently have YouTube, Play Films & TV, and Google TV, relying in your nation. On the internet, you may nonetheless decide from Google Play or YouTube.

Sensible TVs are tremendous sophisticated: On third-party platforms like Roku, it’s important to use the YouTube app. Google doesn’t present a Google TV app for Android TV; as a substitute, you will nonetheless have to make use of the Play Films & TV app. Google has a new fork of Android TV, additionally known as “Google TV” (this one is a complete working system), which integrates Google TV the service into the working system. That type of explains why Android TV does not have a Google TV app.

Unilaterally changing every part with Google’s strongest media content material model—YouTube—would take advantage of sense, however rights negotiations would complicate that. Google Play Films & TV is providing purchases in 117 nations, whereas YouTube has solely struck offers to supply purchases in 46 nations. There’s additionally already a service known as “YouTube TV,” however that is a cable TV substitute.

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