Everyone knows that Google’s ranking system has a number of factors that influence your position on the list. Because of how often Google changes its requirements, there’s always a new way to get to the top.

There is no single way to improve your ranking, you must use a combination of techniques to pass your competitors. In the end, it takes persistence and dedication to improve your ranking, and it will take more than a day’s work.

Google’s algorithm changes very often, but there are some constant factors that don’t. Having a solid SEO foundation for your website is a very important factor, there are companies like GR0 that specialize in organic growth. The use of repetitive keywords or phrases also impacts your site. Extending the length of your content and tracking your metrics also help you improve your rankings through Google.

Lastly, find out your current rank in Google, knowing where you currently are will help you understand what you need to do to get to the top. There’s a lot of information we need to pass on, so let’s get started.

Is your site optimized for SEO?

Having your site optimized for SEO is one of the most proven ways to improve your Google ranking. It significantly boosts your website, and in turn, you can convert those new visitors into leads.

It is important to start with the content of your page. Having relevant content on your page is crucial to increasing your search engine ranking. Having weeks and months of content with no updates or new posts will defeat the whole purpose of increasing your rank.

A company like GR0 is a great example of organic growth through the use of SEO practices through numerous methods. Content writing, performance PR, and on-page optimization are the services they provide. A company like this is poised to increase your Google ranking on a single site.

Google has a strong algorithm and can tell when a site has updated content. Having additional content written about your site or products is also a plus. Use blog sites to link to your website for a chance to drive new traffic to your site.

Strong keywords/phrases

Keywords are another main source for search optimization. You need to think about your customers or viewers when deciding on your keywords. Each page on your site should have a separate keyword that is specific to that page.

The more keywords you have that match what people are searching for, the higher your ranking will be. It is also important to review the keywords of your competitors. If that company is doing better than you, see what words or phrases they are using and take advantage of it.

Use the keywords they are using and try to make strategic phrases with those words.

There are web tools that allow you to keep an eye on your competitors’ keywords and phrases, it may require a membership but it can be worth it.

Should I expand the length of my content?

Having up-to-date content on your site is important, but that’s not the only factor you need to consider. The length of your content can also contribute to your ranking on Google.

As stated, the algorithm that Google uses changes and the factors that affect your ranking. The goal is to keep potential customers on your page for as long as possible. To do this, you need to have compelling and readable content.

Having a highly readable website is the key to keeping people on the site longer. The algorithm can tell when people are on and off your site in less than a minute. Longer-form content allows you to plug in more backlinks, greatly improving your search rankings. Short-form content can range from 800 to 1,000 words, long-form content is 1,000 or more.

Track your metrics / know where you are

It was discussed earlier in the article that you can track your competitors’ keywords and phrases. It’s important to track your competitors, but it’s also important to track your own metrics.

There is organic traffic and non-organic traffic, so it’s important to track both. What you most want to focus on is organic traffic. The effects of organic traffic are more lasting and will help your business in the long run. Organic gets faster traffic, but costs more.

Make sure you have a Google Analytics profile set up for your site. This keeps track of how many visitors you get. Using Google Analytics can do more than just track visitors. You can also identify trends, collect data, and monitor patterns that may be crucial to your growth.

To get growth, you need to know where you stand in the rankings. Like Google Analytics, there are sites that can tell you this. They can not only tell you where you are currently, but also how your backlinks are doing and if your organic keywords are producing the traffic you want.

conclusion

It’s no surprise that every business wants to improve their ranking on Google, but some businesses have yet to figure out how. Due to the constantly changing algorithm and rules that you have to follow, it is not an easy task.

Starting with a few ways to improve your ranking is a start and can eventually get you to that top spot. It is important to ensure that your site is optimized for SEO techniques, with the use of strong keywords and phrases. Whether you are using companies like GR0 or other reps.

Making sure your content is a reasonable length and easy to read can give you an extra boost. Lastly, track your metrics using Google Analytics and other online tools to determine your current ranking on Google. This is just the first step to get to the top of the Google search engine.