Electrify Expo, the most important electrical automobile competition in North America, kicked off its 2022 schedule in California this month as curiosity and recognition in electrical automobiles grows.
Attendance on the competition in Lengthy Seaside from June 3-5 is up almost 40 % from 2021 and featured 125 exhibitor cubicles. Occasion organizers mentioned greater than 25,000 demonstrations have been held.
“One of many greatest limitations, if not the most important barrier to EV mobility adoption, is testing. With out testing, we do not create these lightbulb moments,” mentioned BJ Birtwell, founding father of Electrify Expo. “So we actually spend most of our competition creating these lightbulb moments as a result of if we create these lightbulb moments, we have pushed that client additional down the acquisition funnel.”
Eric Watson, vp of gross sales operations for Kia Motors America, mentioned Electrify Expo attendees are important to attracting new shoppers.
“Electrify Expo is a crucial a part of our multi-city experiential advertising technique to attach with self-identified shoppers inquisitive about switching from conventional gasoline engines to EVs,” mentioned Watson. “We rapidly acknowledged that these attendees want little or no convincing to make the change. The variety of shoppers who stopped by our sales space to see our new Niro and take a look at drive the EV6 leads many new homeowners additional down the street to Kia EV purchases.” .
Though the most important viewers for Electrify Expo is within the 35-49 age vary, Birtwell mentioned he has additionally seen a rise in attendance from youthful crowds.
“We love that it is a family-related occasion. However we get an enormous chunk of Gen Y and Z that attend the occasion — 16-25 12 months olds searching for different modes of transportation or enjoyable. It is a a lot youthful deal and we have now to assist that,” Birtwell mentioned.
Birtwell mentioned that the way forward for Electrify Expo would come with extra space for different applied sciences.
“You possibly can’t speak about electrical automobiles and never additionally speak about issues like autonomous automobiles, air mobility, synthetic intelligence and a few of these different concepts that come together with the thought of electrical automobiles,” Birtwell mentioned. “By way of the way forward for Electrify Expo, growth and development in these areas is a really pure factor that we’re already beginning to see.”