Ivan Drury, Edmunds senior information supervisor, would not assume Jeep will probably be content material with a “center performer” within the gross sales race.
One approach to make an upward transfer, Drury mentioned, is to broaden the portfolio with an electrified Compass.
Drury pointed to the success of the best-selling RAV4, which has a various record of choices, from a traditional hybrid to the RAV4 Prime plug-in hybrid. On high of that, he mentioned, are the normal gasoline fashions that embrace TRD trim for these on the lookout for off-road functionality.
The RAV4 Hybrid had one of the best first half in its historical past, with 86,673 gross sales, 65.5 p.c greater than the identical interval a 12 months earlier, Toyota mentioned. RAV4 Prime gross sales by way of June rose 5 p.c to 10,153.
Drury mentioned the section requires electrified powertrains.
“Whether or not it is plug-in hybrid, full EV or simply a typical hybrid, that is one thing that positively provides you an edge,” Drury mentioned.
“It may add parity as a result of we already see plenty of plug-in hybrids and hybrids on this area.”
Karl Brauer, senior analyst at iSeeCars.com, mentioned a plug-in hybrid variant would work within the US.
“We have seen actually optimistic reactions to each [Jeep] 4xe that has come this far,” Brauer mentioned. “In the event that they needed so as to add that element to the Compass, it might solely additional bolster its competitiveness in that class and prolong the time frame wherein the automotive ought to have the ability to have robust gross sales. “